Broadcast & Print Copywriting

My entry into professional creative writing was doing copy for radio. I was challenged to engage an audience in as short as a 10-second announcement, or - as you'll see below in the BARCO MEDICAL UNIFORMS catalog piece - with just two words. A sample list of my past clients and employers include SAN DIEGO HAT COMPANY, SPECIAL OLYMPICS, KBIG 104 - Los Angeles, DMX MUSIC, and KZLA RADIO - Los Angeles, where I served as their On-Call Creative Services Director: penning and producing commercials and promotional material for broadcast.

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While teaching college screenwriting and filmmaking in Mexico City, an idea hit me for a DORITOS Super Bowl commercial. I teamed up with my UCLA film school colleague/professional cinematographer Ángel Granados. Bringing together my talented and passionate students, alumni, and colleagues - it was an effective lesson in sharing your story in 30 seconds.